FTC v. Procter & Gamble Co.
Citation
386 U.S. 568 (1967)
Facts
Stub — to be completed.
Issue
Stub — to be completed.
Holding
Stub — to be completed.
Rule
Potential competition theory — merger may violate § 7 if it eliminates a potential entrant that disciplined market behavior.
Significance
Established potential competition as a basis for § 7 merger challenges.